Tuesday, 8 September 2009
Music Video 2 - Kelly Clarkson - My life would suck without you
My next video I will be analysing is Kelly Clarkson - My life would suck without you, directed by Wayne Isham. Once again the genre of this music is pop/rock, and this genre mainly targets teenage girls. The video starts off with Kelly Clarkson as an adult swinging on a swing, then it has a flash back of her and a boy when she was a young girl, maybe at the age of 8-9ish, she pushes the boy over as they're fighting, and then he gets up and they make up. This immediatly tells us she is singing about someone she has known for a very long time since she was really young. It then shows Kelly as a child and shows her wrist, she has a bracelet on then she sings "Guess this means your sorry, your standing at my door" then the video goes forward in time and it shows Kelly as an adult opening a door to a man, and it has a close up of her wrist in which she is still wearing the bracelet she had on as a child, indicating it was given to her by the boy she is singing about. The lyrics hugely contradict what she is saying in her song "because we belong together now" - While she is singing this, they are fighting in her video, although by the end of the chorus they make up again. There is another point in the song where it flashes back to where her and the boy are young and they are sitting near each other on a seat although ignoring and looking away from each other, it then goes forward in time where they are in the same situation sitting apart ignoring each other and the lyrics in the background say "my life would suck without you". The video basically shows two people that are not stop at each others throats although they can't seem to let go of each other and actually enjoy fighting as long as it's just with each other and nobody else.
The music very much relates to what is going on with the video. The pace of the music matches to the pace of whats going on in the video. "Being with you is so disfunctional, I really shouldn't miss you, but I can't let you go" at this point the music slows down rapidly, and things that are going on in the video are very calm and the camera slows down as it is tracking sideways, then the pace picks up at "Because we belong together yeah..." and the two of them start fighting again and everything fastens up.
There are a huge amount of close-ups of Kelly Clarkson and shots of just her on her own. I believe the record company are looking to sell this track by keeping Kelly Clarksons image of a strong independant woman who loves what she does and the genre of music she sings, they know that Kelly Clarkson is already very popular and they do not need to change her image in any way. They show her as a rock star, somebody that many girls would look up to and want to be like, and thats what they're trying to do within this video. This video very much reminds me of her video "Never again" where at certain points she is singing on her own with a band in the background, then every now and then it will show shots of the story she is telling. The pace of the video and the music is very simular too, where at the slow bits the pace of the video slows down and vise versa. If you look at all of Kelly Clarksons videos from when she first came out, they are all very simular and her image has barely changed throughout the years.
I do not believe that the artist is being put on sexual display what so ever, as the clothes she is wearing cover her up and there are flash backs of when she was a child. Once again, the song is targeted at teens, so there wouldn't be any sexual references within this video. It is showing innocence in a different way to the Miley Cyrus video I analysed earlier. It's showing although Kelly Clarkson is very harsh in the way she sings and the genre she is, she has the child within her.
The music video is both very performance and narrative based. The reason it's very narrative based is because it shows a lot of when Kelly was a child and shows parts of her life through a story. The reason it is very performance based is because it has plenty of parts where Kelly is alone in the video and doing her own thing, performing with a band. It's very much of both parts.
I have come to a conclusion that this video is very much the same as most of Kellys other videos, it shows that she is happy with her image and feels no need to change herself or the music she sings or the image shes putting across in any way. It shows much confidence within herself. It also tells us a story and one which could relate to many people and thats how they are attracting an audience.
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