Friday, 15 January 2010
Locations
There were various different locations we used during the filming of our music video, to set the scene of our video and to add more effect, here are the different locations we used;
Location 1 - This is the location we used to film the main girl coming off of the bus scene. This location was outside of our school, this location, being near a school and in a school environment, we felt would make our audience relate to our video and the characters in our video more, as they are leading an every day lifestyle within the video, and they go to school like any other person.
Location 1 - This is the location we used to film the main girl coming off of the bus scene. This location was outside of our school, this location, being near a school and in a school environment, we felt would make our audience relate to our video and the characters in our video more, as they are leading an every day lifestyle within the video, and they go to school like any other person.
Location 2 - Brentwood Library - we used this location because we felt that it looks very tidy and educational, which would set the scene of a schooling environment, which is what the area is actually supposed to be within the video.
Location 3 - King George's Secret Garden - Brentwood - We chose the Secret Garden in King George's in Brentwood as the location that we used during the fight scene between the two lovers and also the scene where Nathan (The singer of the band) and I (The drummer of the band) come together and hug and he makes her feel better after the fight between her boyfriend and herself, we felt that this was a very pretty, romantic looking spot, and the bench could also symbolise something with the couple, a place that they may have visited in the past, and shared memories and so on.
Location 5 - The Drama Rooms - 706 + 707 - We chose these rooms for our band shots, we felt that these rooms were a good place to film our band shots as we could chose our lighting, whether it be really dark or really light, there was also a good background which was just a plain black curtain going all the way round the room, we felt this gave the scene a performance feel to it.
Location 6 - The music rooms - At the beggining of our filming, we took a while to choose where the best place would be to film our band shots, so the first, most sensible place we could think of to film our band shots was in fact one of the music rooms, but once we had filmed our first band shots, we looked back at them and they looked very messy and unorganised, and looked as though we hadn't planned out our location what so ever, so we decided to re-film the band shots, to make them look a bit more tidy and proffesional.
A maths class room - At the beggining of our filming we tried to shoot some of ours shots in a Maths Classroom in our school, but once again it looked very messy, so we re-filmed them in the Brentwood Library after getting permission from the Librarians.
Wednesday, 13 January 2010
Question 4 - How did you use Media Technologies in construction and research, planning and evaluation stages?
How did you use media technologies in the construction and research, planning and evaluation stages?
These are all of the different Media technologies we used throughout the construction and research, planning and evaluation stages of our media product. Each of these technologies had huge purpose and a lot of importance and without these technologies we would not have been able to carry out our task. Although some of these technologies took a while to get used to, it was well worth it in the end as I have gained many different skills and techniques when using these programmes throughout the whole process.
YouTube
Throughout the whole project we were constantly using media technologies to either do research for our music video or actually whilst we were in the process of planning, research for our music video and actually creating our very own music video. At the beggining of our planning and researching stages, we had to choose various different music videos that we could individually evaluate and look at in order to get an idea of what types of forms and conventions we would have to include within our music video, the website which I used most throughout this stage was in fact, youtube. It allowed me to look at any types of videos I wanted, including any genre and videos that target any audience - including various different ages, sexes and so on. This of course, helped me with creating my video. We used YouTube a huge amount throughout the task and pretty much for every part of the task including planning, research and creating. When researching for our music videos we were asked to pick out three videos from YouTube which appealed to us most, when we had chosen our three we had to analyse them, based on the visuals, mise en scene, the genre, target audience and so on, this helped us with getting a rough idea on how the certain bands or artists we chose actually presented themselves to an audience.
Adobe Premiere Pro
This was the programme we used to actually upload our video and edit our video by cutting certain parts and placing different parts together to make our video whole, along with adding various different effects to our video. I found that when I started using Adobe Premiere Pro I found it very confusing and thought that it would take me a long time to actually grasp it, although within a few minutes I actually got into the programme and how it worked and what you had to do. Adobe Premiere Pro I found very usefull to use when editing and finalising our music video because it had all of the different tools and features required to make our music video be at a high standard. I found it was a very good programme to use if you wanted to experiment with using different effects and so on. Before we actually uploaded the parts of our video to Adobe Premiere Pro, we actually had a practice run, we had to make a storyboard before actually creating our music video and then video the story board, which we then had to upload to Adobe Premiere Pro and edit in the way we would edit our real music video. This, not only was to help us get a rough idea of how we wanted to make our music video and what order we wanted to put things in, but this was mainly to help us come to terms with using the programme that we were given to edit our videos, otherwise it may have taken us a lot longer to grasp it when editing the actual video, then we may have gotten into a panic and thought that we couldn't do it when actual fact we just needed a bit of practice.
Google -
Video Camera -
Obviously the most important media technology that we used throughout the whole creation of the music video was in fact the video camera, without the video camera there would have been no video. From the very beggining we were using a video camera, the first thing we had to do was come to terms with actually using the camera all of the time and getting to know the camera and how it worked. The fact that we had a practice run with a storyboard of our music video actually made practicing with the video camera a lot easier than if we were to just mess around with the camera not doing anything particuarly constructive. We then actually had to film our actual video, as I was an actor, I rarely did much filming, although, every part you see on the video that I am not in, I actually took the oppertunity to film the scenes, my group and I decided this was the fairest thing to do and that it would also give me a chance to get to know the video camera even more. Throughout the learning process of using a video camera, we also learnt a hell of a lot about specific shots, and although we already knew about them, we got to learn about them in more detail and how certain shots and angels actually represent something rather than them just "looking good", I also learnt how powerful you can make a scene just by using zoom at the right moment and so on. Not only did we use the camera for the filming of both the storyboard, and the music video, but we also used it when creating our video for "Organised Chaos'" MySpace page, the video we created was to promote our MySpace page and tell the audience the release date of "Not Your Song", we felt this was important as an audience likes to know they are being addressed and spoken to individually, and also through actually filming us out of acting in our music video, and out of role would enable the audience to get a feel of our personalities, which is another important part we used our video camera for.
Myspace
Another important website we used when advertising our band was "MySpace" - we created a page for our band so that they could promote themselves and the new album that is meant to be coming out on a specific date this January - this is stated on the promotion video that we created. Our website also includes a few pictures of the band, and a picture of the band logo and some dates of when our band will be touring. We believed, as a group that this is one of the most important forms of advertising for our band, especially considering our target audience is the age at where they are most likely to be using MySpace, most teenagers have MySpace therefore it is a good way of showing our audience our new band and promoting them, and also to see how popular our band will become. It's also good to keep the world updated as to when and where certain tours are that the group will be doing.
Fireworks
This was the programme we used to actually create our album cover for our CD. As we had already had previous experience with using fireworks due to our ancinary tasks from A2 and AS we actually found the programme easy to use which meant we saved time as we knew exactly what we were doing as soon as we started creating our CD cover. We already knew what to do to add effects etc and how to insert an image and the basics plus more. The most chellenging part of actually creating our album cover, was not the putting together of the album cover it was actually choosing the individual parts, such as when we had to choose a specific font on fireworks to use for our album cover and all of the writing on the album we found it very difficult to find a font that actually represented our band in the way that we wanted our audience to portrait our band, so in the end we decided to use a different website to find a well suited font for our album cover title.
E-mail
A massively important part of making our music video and working as a team was communication between the group, and we had to think up ways in which we could contact each other throughout the whole video making process and so on. Obviously, we exchanged phone numbers in order to make sure specific things within the group, but we also needed another way of communicating so that we could send each other different parts of our work such as log books and so we could all keep our blogs up to date so that none of our group members were behind on any work. We decided that communicationg through E-mail would be the best possible way to ensure this happens, if it wasn't for e-mail we would not have been able to keep as up to date with each other as we did, and we would have also lacked a huge amount of communication within the group. We also found e-mail was a very effective way of informing each other about very important details, such as confirming whether we were going to film on a certain day after school, what times we wanted to meet if we met up during the weekend, and most importantly if one of our group members were sick one day we would be able to inform our team that we would not be in school for a certain lesson so that we had plenty of notice and could decide what we would do during that lesson with just 2 of our group members.
Blogger
Obviously throughout our research, planning and creating stages we had many different peices of work that we had to keep together and look after, so we had our very own Blogger accounts to do so. Having our very own blogger accounts helped us keep organised throughout our task, it was somewhere where we could keep all of our work so that it was safe and we could go back to specific parts of our work easily and quickly with a click of a button. We used our blogger accounts to put up all of our log books so that we could keep a record of where we were within our task and how far ahead or behind we were and to make sure that we was also up to date. Another useful thing about Blogger is that we could look on our schools Blogger account and see whether we were up to date with what we had done individualy and as a group, as all of the tasks and questions etc was placed on the Blogger account. Blogger also enabled us to see other peoples profiles, therefore allowing us to give each class member constructive critism with their work and their music videos.
Vimeo
These are all of the different Media technologies we used throughout the construction and research, planning and evaluation stages of our media product. Each of these technologies had huge purpose and a lot of importance and without these technologies we would not have been able to carry out our task. Although some of these technologies took a while to get used to, it was well worth it in the end as I have gained many different skills and techniques when using these programmes throughout the whole process.
YouTube
Adobe Premiere Pro
This was the programme we used to actually upload our video and edit our video by cutting certain parts and placing different parts together to make our video whole, along with adding various different effects to our video. I found that when I started using Adobe Premiere Pro I found it very confusing and thought that it would take me a long time to actually grasp it, although within a few minutes I actually got into the programme and how it worked and what you had to do. Adobe Premiere Pro I found very usefull to use when editing and finalising our music video because it had all of the different tools and features required to make our music video be at a high standard. I found it was a very good programme to use if you wanted to experiment with using different effects and so on. Before we actually uploaded the parts of our video to Adobe Premiere Pro, we actually had a practice run, we had to make a storyboard before actually creating our music video and then video the story board, which we then had to upload to Adobe Premiere Pro and edit in the way we would edit our real music video. This, not only was to help us get a rough idea of how we wanted to make our music video and what order we wanted to put things in, but this was mainly to help us come to terms with using the programme that we were given to edit our videos, otherwise it may have taken us a lot longer to grasp it when editing the actual video, then we may have gotten into a panic and thought that we couldn't do it when actual fact we just needed a bit of practice.
Google -
Quite obviously we used the internet a lot for our research for music videos, we used Google Images a lot when coming up with different ideas for album covers, this was so that we could get a rough idea of what an album cover included and what it had to look like to make it look to the best standard we could get it to. We also had to find a certain font in which we wanted to keep continuous throughout our projects advertising, so this font was put on our album cover and also put onto our MySpace page, this was to make our band more recogniseable, the website in which we actually took the font for our album cover off of was "Dafont.com"
Video Camera -
Obviously the most important media technology that we used throughout the whole creation of the music video was in fact the video camera, without the video camera there would have been no video. From the very beggining we were using a video camera, the first thing we had to do was come to terms with actually using the camera all of the time and getting to know the camera and how it worked. The fact that we had a practice run with a storyboard of our music video actually made practicing with the video camera a lot easier than if we were to just mess around with the camera not doing anything particuarly constructive. We then actually had to film our actual video, as I was an actor, I rarely did much filming, although, every part you see on the video that I am not in, I actually took the oppertunity to film the scenes, my group and I decided this was the fairest thing to do and that it would also give me a chance to get to know the video camera even more. Throughout the learning process of using a video camera, we also learnt a hell of a lot about specific shots, and although we already knew about them, we got to learn about them in more detail and how certain shots and angels actually represent something rather than them just "looking good", I also learnt how powerful you can make a scene just by using zoom at the right moment and so on. Not only did we use the camera for the filming of both the storyboard, and the music video, but we also used it when creating our video for "Organised Chaos'" MySpace page, the video we created was to promote our MySpace page and tell the audience the release date of "Not Your Song", we felt this was important as an audience likes to know they are being addressed and spoken to individually, and also through actually filming us out of acting in our music video, and out of role would enable the audience to get a feel of our personalities, which is another important part we used our video camera for.
Myspace
Another important website we used when advertising our band was "MySpace" - we created a page for our band so that they could promote themselves and the new album that is meant to be coming out on a specific date this January - this is stated on the promotion video that we created. Our website also includes a few pictures of the band, and a picture of the band logo and some dates of when our band will be touring. We believed, as a group that this is one of the most important forms of advertising for our band, especially considering our target audience is the age at where they are most likely to be using MySpace, most teenagers have MySpace therefore it is a good way of showing our audience our new band and promoting them, and also to see how popular our band will become. It's also good to keep the world updated as to when and where certain tours are that the group will be doing.
Fireworks
This was the programme we used to actually create our album cover for our CD. As we had already had previous experience with using fireworks due to our ancinary tasks from A2 and AS we actually found the programme easy to use which meant we saved time as we knew exactly what we were doing as soon as we started creating our CD cover. We already knew what to do to add effects etc and how to insert an image and the basics plus more. The most chellenging part of actually creating our album cover, was not the putting together of the album cover it was actually choosing the individual parts, such as when we had to choose a specific font on fireworks to use for our album cover and all of the writing on the album we found it very difficult to find a font that actually represented our band in the way that we wanted our audience to portrait our band, so in the end we decided to use a different website to find a well suited font for our album cover title.
A massively important part of making our music video and working as a team was communication between the group, and we had to think up ways in which we could contact each other throughout the whole video making process and so on. Obviously, we exchanged phone numbers in order to make sure specific things within the group, but we also needed another way of communicating so that we could send each other different parts of our work such as log books and so we could all keep our blogs up to date so that none of our group members were behind on any work. We decided that communicationg through E-mail would be the best possible way to ensure this happens, if it wasn't for e-mail we would not have been able to keep as up to date with each other as we did, and we would have also lacked a huge amount of communication within the group. We also found e-mail was a very effective way of informing each other about very important details, such as confirming whether we were going to film on a certain day after school, what times we wanted to meet if we met up during the weekend, and most importantly if one of our group members were sick one day we would be able to inform our team that we would not be in school for a certain lesson so that we had plenty of notice and could decide what we would do during that lesson with just 2 of our group members.
Blogger
Obviously throughout our research, planning and creating stages we had many different peices of work that we had to keep together and look after, so we had our very own Blogger accounts to do so. Having our very own blogger accounts helped us keep organised throughout our task, it was somewhere where we could keep all of our work so that it was safe and we could go back to specific parts of our work easily and quickly with a click of a button. We used our blogger accounts to put up all of our log books so that we could keep a record of where we were within our task and how far ahead or behind we were and to make sure that we was also up to date. Another useful thing about Blogger is that we could look on our schools Blogger account and see whether we were up to date with what we had done individualy and as a group, as all of the tasks and questions etc was placed on the Blogger account. Blogger also enabled us to see other peoples profiles, therefore allowing us to give each class member constructive critism with their work and their music videos.
Vimeo
Vimeo is the website we used to upload our final video to. It was very useful when recieving feedback from others when they watched and evaluated our video. It also meant that we could access our videos from home, which meant that we could do our evalutions in our spare time rather than just at school, which meant we could make them more detailed and we could spend a lot more time on them.
Question 3 - What have you learned from your audience feedback?
Evaluation Question 3 Video from Ann on Vimeo.
When we came to the evaluation stages of our coursework, we had to get feedback from various different sources to see what a real audience thought of our music video. The way we made sure we recieved enough feedback to in fact evaluate our final product was by 1 - hearing feedback from our teachers 2 - handing out Questionaires during the showing of our music video in which the audience can fill in and tell us what they thought of our music video and 3 - showing other people our music video individually, seeing what they thought of it, and then videoing their responses.
When looking through the Questionaire feedback sheets I can quite clearly see that the audience got the general idea of what type of genre our band were, as many of the responses to the question "What impression do you get of the band?" was in fact "Rock", a few others also stated other comments such as "Relationship issues within the band", "The band don't take themselves seriously, enjoy having a laugh and like being involved during the filming of their own videos" and so on. From these comments, as an individual I can quite clearly see that the audience got the whole idea of our video, and our group and the way that they wanted to present themselves.
When answering question 2 of our Questionaire which was "Which website or TV channel do you think this video would most likely be played?" many of the responses we recieved said "YouTube" their were only a few which thought our video would be shown on music channels such as MTV and Viva, this shows that our audience felt that our band would not be a mainstream band, and would have one type of fan and wouldn't be in the Popular category.
When our audience were asked "What is the story of the video?" every person that responded were correct, the whole story consisted of a boy who was madly in love with a girl, but was too afraid to tell her because she has a boyfriend who isn't the nicest of guys, so then they break up and the good guy gets the girl in the end, from the feedback we recieved I can see that the story we were putting across was very clear and people understood the general idea of our music video.
All of the feedback we recieved from the question "Do the visuals on the screen match the lyrics in the song" was very positive, every single person said that they did, and some even put they did very well, so the visuals and the story match.
As you can see we have filmed various different people from our school who have actually helped us out by giving us feedback on our music video, this helped us come up with a conclusion of how, if anything, we could improve our music video. The first girl on our music video, Chloe, actually says that she found our video funny - which to us, as a group is a positive thing because it's nice to make people laugh and make everything a little more light hearted. She also stated that she believed we made a lot of effort when creating our video by using various different locations and so on, as a group we were proud that the amount of effort we put into making our music video actually come across in the video.
The next two girls who gave us some feedback on the video actually said that they loved the story to our music video, which is nice because the girls who actually said that are within the age group that we are actually targeting, so this means we actually have created a story that our audience will relate to, and will enjoy watching.
Another person actually said that our actors within our music video needed more enthusiasm because the video became a bit dull and boring at certain times, which was of course, a negative to our video, and if we was to do it again we would make sure that we showed our enthusiasm through our acting.
People also commented on how the lyrics and visuals actually linked in very well, which many people had said on the feedback forms also.
Lizzie commented on our music video and said that the actors in our music video were very good, although she had one critism which was to make the shots a bit more dynamic and to add more movement to the camera rather than having the people moving the whole time, which would be to do with improving our camera skills.
So overall we have established that our music video was very effective with the narrative of our peice and the actors were good enough for the music video, although there was a few peices of constructive critism that we recieved and it was mainly to do with the camera and the movement of the camera and how enthusiastic we were as a band. I believe that if we were to re-make our music video all of these improvements could quite easily be changed, and we would have even less improvements to make.
Question 1 - In what ways does your media product use, develop or challenge forms and conventions of real media products?
When creating our music video we had to consider many types of conventions within our video, as real media products would. I've chosen a few screenshots from our music video to represent these different conventions and to let you have a bit of an insight into how we created our video in order to challenge a real music video. I have also included explanations as to why we used specific features within our music video and so on:
Narrative:
My group and I discussed different ideas to do with the narrative of our music video for a fair amount of time, as we were all putting in different ideas and suggestions, we decided that it would be much easier if we decided the genre of our peice first, then going on to deciding our target audience, and then actually coming up with the outline of our narrative. As we already had the lyrics to our song and we had heard the song that we were making a music video too various amounts of times, we knew straight away what the genre of our music video would be, knowing what our song choice was, so the next thing we had to decide was who our target audience were and we decided teenage girls. We then came up with the narrative for our piece, and the storyline we came up with was basically the lead singer of our band is in love with the drummer of the band, although she's going out with the guitarest who doesn't pay much attention to her or care about her very much and puts his friends in front of her all of the time. We felt that this storyline could strongly relate to our target audience and given our setting (mainly the school), it is a recogniseable place for teenage girls and they would be able to relate to the story even more. We tried to put in a bit of romance within the piece too, as we know that (being teenage girls ourselfs) teenage girls love storys that involve love and happily ever afters, we showed the so called "happy ending" in the very last part of our music video, where the girl ends up with the good guy.
Camera:
When putting together our storyboard and deciding which shots we were going to use within our music video, we decided that we wanted to include a bit of variety, and we didn't want all of the shorts to look exactly the same, so we made sure that we included a bit of a difference within most shots. When we actually started filming our music video, we found that a lot of our shots that we had planned out on our storyboard actually changed, and we went with a totally different shot or idea, this, we found, actually related to the mood of the scene, e.g. when the camera was on nathan, and only nathan (the singer of our band) a lot of the time the camera was looking down on him, we felt this represented the girls outlook on him, and how he always tends to come second to her boyfriend, this is shown massively within the computer scene, where Nathan is trying to tell the girl of his dreams that he loves her, but something inside of him just can't do it. This shows a typical teenage issue, and how we can't sometimes say the things we mean, in fear that things will go wrong.
Another shot which we found very important was the shot where the girl finds the note in the bin and she opens up the note as the camera goes over her shoulder, this is so that the audience can see the note from the girls point of view, and your almost looking at the note through her eyes.
Throughout the piece we also wanted to see the relationship between the two of them grow, so therefore during the benches scene (where the good guy and the girl are hugging and talking) we zoomed in to the two of them, in order to show how their relationship has progressed, and how happy and excited the girl now looks now she is talking to the good guy.
Presenting of upcoming artist:
Throughout the whole process of our music video making, we had to stay with the thought that this is a new band, and therefore we have to present them in a way that the audience will be attracted to them, and remember them. We thought that the best way to do this is to create an image of the band, which will be recogniseable to our target audience. We decided that we wanted our band to be quite casual, although quite rock star-ish at the same time. We felt that we wanted to use "Organised Chaos" (our band) in the music video itself, so that the audience get an idea of who our band are, and they will recognise them just by seeing their faces. We wanted our band to come across as cool and quirkey, although quite serious about what they are doing and their music career.
Mise En Scene:
When creating each shot, we had to consider the Mise En Scene of our shot, and we had to do this for our video as a whole, and for each individual scene and shot. Here's an example of a shot and it's Mise En Scene:
For starters we had to consider the location of our shot, and we felt that as it was a scene where the couple are falling out, we wanted the location of the fight to be somewhere that may be a location where they could have first met, somewhere pretty and romantic, and we thought that a bench would be a good way of symbolising that. We also wanted to make the costumes very opposite, so we decided to dress the guy in very boy-ish, scruffy looking clothes, and the girl (me) wearing a dress, to show her innocence and the difference between the both of them. The faciel expressions of the two of them look very angry and the gestures they make are very negative e.g. when the girl puses the guy away from her, but then tries to pull him back when he walks away from her, leaving her by herself.
Characters:
We wanted to build up strong characters within our music videos, and we also wanted each of these characters to represent the each band members real personality in some way or another. We wanted to magnify each of the band members real personalities and put them into the video. e.g. Nathan is the smart one, who always tries his best to look presentable and cares a lot for his friends and would give anything for the girl he cares about whereas Pete is the sort of character who doesn't really mind much about having a girlfriend at any particular time aslong as he's got his friends around him, he also is very laid back and doesn't mind much about the clothes he wears and take the "I don't care" attitude towards things, the girl in our video (Rhianna, Me) is a very girly girl and cares about the person she is with a lot and is very sensitive to what they have to say and what they think about her. I believe that all of these personalities shine through within the video, although you see the good sides of these types of personalities through Rhianna and Nathan but you see the bad side of Petes within the video.
Audience:
When creating our music video and through the planning stages of our coursework, we had to take into consideration our Target Audience, as these are the most important people we needed to attract to our product, reason being, if we were creating a real media product, these are the people we would need to attract to our product to make any money at all. The target audience we decided to go for was teenagers, you will see when looking at our main product and ancinalary tasks that everything we have done links into trying to attract our target audience, and making our product look appealing to them, going from the colours we have used, all the way down to the lyrics of the song and so on (making it a relatable story for teenagers). The colours we used within our video were consistant throughout the whole package and matched the digipack and the website, the colour scheme we used was black, blue and red, we felt that these colours could be very uni-sex and are also quite bright, so would attract teenagers whether they be male or female.
The colour scheme we used is quite clearly shown below:
Visuals and Song:
Narrative:
My group and I discussed different ideas to do with the narrative of our music video for a fair amount of time, as we were all putting in different ideas and suggestions, we decided that it would be much easier if we decided the genre of our peice first, then going on to deciding our target audience, and then actually coming up with the outline of our narrative. As we already had the lyrics to our song and we had heard the song that we were making a music video too various amounts of times, we knew straight away what the genre of our music video would be, knowing what our song choice was, so the next thing we had to decide was who our target audience were and we decided teenage girls. We then came up with the narrative for our piece, and the storyline we came up with was basically the lead singer of our band is in love with the drummer of the band, although she's going out with the guitarest who doesn't pay much attention to her or care about her very much and puts his friends in front of her all of the time. We felt that this storyline could strongly relate to our target audience and given our setting (mainly the school), it is a recogniseable place for teenage girls and they would be able to relate to the story even more. We tried to put in a bit of romance within the piece too, as we know that (being teenage girls ourselfs) teenage girls love storys that involve love and happily ever afters, we showed the so called "happy ending" in the very last part of our music video, where the girl ends up with the good guy.
Camera:
When putting together our storyboard and deciding which shots we were going to use within our music video, we decided that we wanted to include a bit of variety, and we didn't want all of the shorts to look exactly the same, so we made sure that we included a bit of a difference within most shots. When we actually started filming our music video, we found that a lot of our shots that we had planned out on our storyboard actually changed, and we went with a totally different shot or idea, this, we found, actually related to the mood of the scene, e.g. when the camera was on nathan, and only nathan (the singer of our band) a lot of the time the camera was looking down on him, we felt this represented the girls outlook on him, and how he always tends to come second to her boyfriend, this is shown massively within the computer scene, where Nathan is trying to tell the girl of his dreams that he loves her, but something inside of him just can't do it. This shows a typical teenage issue, and how we can't sometimes say the things we mean, in fear that things will go wrong.
Another shot which we found very important was the shot where the girl finds the note in the bin and she opens up the note as the camera goes over her shoulder, this is so that the audience can see the note from the girls point of view, and your almost looking at the note through her eyes.
Throughout the piece we also wanted to see the relationship between the two of them grow, so therefore during the benches scene (where the good guy and the girl are hugging and talking) we zoomed in to the two of them, in order to show how their relationship has progressed, and how happy and excited the girl now looks now she is talking to the good guy.
Presenting of upcoming artist:
Throughout the whole process of our music video making, we had to stay with the thought that this is a new band, and therefore we have to present them in a way that the audience will be attracted to them, and remember them. We thought that the best way to do this is to create an image of the band, which will be recogniseable to our target audience. We decided that we wanted our band to be quite casual, although quite rock star-ish at the same time. We felt that we wanted to use "Organised Chaos" (our band) in the music video itself, so that the audience get an idea of who our band are, and they will recognise them just by seeing their faces. We wanted our band to come across as cool and quirkey, although quite serious about what they are doing and their music career.
Mise En Scene:
When creating each shot, we had to consider the Mise En Scene of our shot, and we had to do this for our video as a whole, and for each individual scene and shot. Here's an example of a shot and it's Mise En Scene:
For starters we had to consider the location of our shot, and we felt that as it was a scene where the couple are falling out, we wanted the location of the fight to be somewhere that may be a location where they could have first met, somewhere pretty and romantic, and we thought that a bench would be a good way of symbolising that. We also wanted to make the costumes very opposite, so we decided to dress the guy in very boy-ish, scruffy looking clothes, and the girl (me) wearing a dress, to show her innocence and the difference between the both of them. The faciel expressions of the two of them look very angry and the gestures they make are very negative e.g. when the girl puses the guy away from her, but then tries to pull him back when he walks away from her, leaving her by herself.
Characters:
We wanted to build up strong characters within our music videos, and we also wanted each of these characters to represent the each band members real personality in some way or another. We wanted to magnify each of the band members real personalities and put them into the video. e.g. Nathan is the smart one, who always tries his best to look presentable and cares a lot for his friends and would give anything for the girl he cares about whereas Pete is the sort of character who doesn't really mind much about having a girlfriend at any particular time aslong as he's got his friends around him, he also is very laid back and doesn't mind much about the clothes he wears and take the "I don't care" attitude towards things, the girl in our video (Rhianna, Me) is a very girly girl and cares about the person she is with a lot and is very sensitive to what they have to say and what they think about her. I believe that all of these personalities shine through within the video, although you see the good sides of these types of personalities through Rhianna and Nathan but you see the bad side of Petes within the video.
Audience:
When creating our music video and through the planning stages of our coursework, we had to take into consideration our Target Audience, as these are the most important people we needed to attract to our product, reason being, if we were creating a real media product, these are the people we would need to attract to our product to make any money at all. The target audience we decided to go for was teenagers, you will see when looking at our main product and ancinalary tasks that everything we have done links into trying to attract our target audience, and making our product look appealing to them, going from the colours we have used, all the way down to the lyrics of the song and so on (making it a relatable story for teenagers). The colours we used within our video were consistant throughout the whole package and matched the digipack and the website, the colour scheme we used was black, blue and red, we felt that these colours could be very uni-sex and are also quite bright, so would attract teenagers whether they be male or female.
The colour scheme we used is quite clearly shown below:
Visuals and Song:
When we were editing our music video we had to take into consideration our visuals and song, we wanted to make the images of our music video and the transitions from one shot to the next, fit the music to our song, so it flowed better and the story come across more powerful. E.g. during the scenes at the Secret Garden in Brentwood, the music is going very fast so therefore we made the transitions very fast and snappy and made the shots a lot shorter, to show the aggression and sadness within the scene, and then once Nathan came into the scene the music became a lot slower and light hearted so therefore the shots were a lot longer and the audience had more time to actually look at the relationship between the two of them and feel the connection between the boy and girl within the scene. We did this various other times within our music video as you will see when you actually watch the video.
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